Authorities in email marketing, including the DMA (Direct Marketing Association) and the EEC (Email Experience Council), have determined that 4-6 weeks is how often a business should email to their client lists.  Too infrequently is just as much of a mistake as too often.  You want to keep yourself in their recent experience.
 
During busier times you may not have had the time or inclination to get out an email promotion, but keeping in touch with your customers is essential. If too much time goes by, they may not think of you when they're trying to think of a special gift or what to do with their new found money, but they probably will think of someone or some business that they have had contact with recently.
 
So... what can you do to stay in touch with your customers and encourge their thinking of you when they are ready to shop? Think creatively. Can you create some Viral Marketing?  Do you have an offer you can inspire people to pass on?  Can you create a game they can participate in that makes them laugh or gets them so excited about the prize that they have to spread the word? Even a coupon (in your emails or on paper) can cause people to want to share the wealth.  Make it really enticing. Consider increasing the coupon discount for multiple purchases. For example, save $25.00 on a $100.00 or more purchase, save $50.00 on a $150.00 or more purchase and save $100.00 on a $200.00 or more purchase!
 
Can you Joint Venture with neighboring businesses, each giving the customer a discount or small freebie when they come from the other establishment?
 
Well, I hope I've inspired a little creative thinking. If you take some time to think in new ways, you may be surprised with the creative, and successful, ideas you can come up with!

Three Rules For Business Survival -- Indeed Prosperity -- In a Results-driven Melt-Down Global Economy - By E. R. Haas, CEO ThinkTQ, Inc.
No question, the competition is relentless. Some say ruthless. Will your company prosper in this "Results-driven" Melt-Down global economy? Or, will it find itself on the path to organizational extinction? How can you be sure?
Read this article.

Procrastinate Less ~ Sell More!
Pay very close attention to this article, as you will learn about the secret weapon endorsed by Brian Tracy, Tom Hopkins, Jay Conrad Levinson and more doctors than we can list.  Since the economy started melting down last July, we have been bombarded with questions from sales people at all levels on how to increase their sales by eliminating procrastination.
Read this article.

The Power of The Goal - By E. R. Haas
Are you unwittingly screwing up your own success? If you're like the average bear, there's no question. Just look at the stats in this article. Less than 24% have the power to turn their dreams into tangible milestones and objectives. This means that 76% of the population permit their dreams and goals to die a slow, agonizing death from a lack of attention.  What a total waste of time and life.
Read this article.
 
ThinkTQ And Grow Rich - By E. R. Haas
If you are looking for clear, specific direction on becoming truly successful — both personally and professionally — or have friends / associates who are struggling with failed hopes and dreams, I will turn your entire life around. No motivational hype, just some rock-solid advice from a man with both tremendous failures... and phenomenal successes to his credit. Even better, massive DATA to actually PROVE what I am about to tell you. Over the last few thousand years there has been considerable debate, dialogue and discussion about success — what it means... and how to achieve it. Today, we can answer this question quantitatively, absolutely and unequivocally.
Read this article.

Success and Failure: Will Power vs. Your Subconscious Programming - By Michael Lovitch
When we initially created the huge TQ performance database, one central question guided our extensive research: Why do some people succeed brilliantly — almost effortlessly — while others, with equal talent and intelligence... struggle just to make it through the day... living from paycheck to paycheck with no real progress made towards achieving their dreams and goals? Ultimately, the question became, ''Why do smart people fail?''
Read This Article.

Will You Survive the Real Estate Meltdown? By Kent C. Madson, RE/Max Hall Of Fame and Cofounder, ThinkTQ, Inc.
Where the media has been focusing on the serious problems in the housing industry, this article focuses on the specific actions real estate and mortgage professionals can take to survive what is shaping up to be the worst housing market in years... if not ever.  Rather than just present more gloom and doom rhetoric, we are offering a specific, actionable solution to the question, "What must I do survive the current market meltdown?"
Read this article.